Colombia’s premium coffee brand Juan Valdez, which has more than 500 stores in Colombia and around the world, is breaking through the Turkish market in partnership with Honest Holding. It is aimed to open 100 stores in Turkey in the short term.

Honest Holding, which has been serving in the food, beverage and service sector for many years, is preparing to bring Colombia’s premium coffee brand Juan Valdez to coffee lovers in Turkey.

The famous brand, which has been growing coffee in Colombia since 1927, aims to reach a large audience in Turkey. Juan Valdez, which has more than 500 stores in Colombia and around the world, is expected to contribute to employment with the stores it will open in Turkey.

Juan Valdez, which offers alternative flavors with nearly 40 coffee varieties, will take its place on the shelves of famous markets and online market platforms as of January 2022. In the first place, the brand aims to meet its customers with an affordable price policy.