Since setting out in 1999 with a single travel agency, we have grown into a family of brands spanning hotels, aviation, gastronomy and retail. Below are the records that carried Honest Holding to the present day.
Our journey in the tourism sector began with the founding of Honest Travel Group. Laying the foundations of our experience in travel and tourism, we took the first step of our growth.
With the Assiana and Honest Transport brands, we increased our operational strength and began growing in transport, aviation and transfer services.
With Exodus Türkiye joining us, we expanded our expertise in destination management and cultural tourism.
By partnering with Göreme Balloons, one of Cappadocia’s strongest tourism experiences, we strengthened our presence in the region.
With the establishment of Signature Hotels Group, we entered the accommodation sector and took the guest experience to a new level.
With the Honest Holding and Honest M.I.C.E. brands, we strengthened our corporate structure and grew in congress, event and incentive organizations.
We stepped into retail with the Honest Retail brand and into gastronomy with the Juan Valdez brand. While strengthening our presence in maritime and cruise tourism with the Astoria Grande cruise ship, we diversified our investments with the Kalsedon project.
We continued the gastronomy investments we had strengthened with Juan Valdez by adding the Le Pain Quotidien brand to our group, sustaining our growth in international gastronomy and lifestyle brands.
With the Fogo de Chão brand, we expanded our brand portfolio in international gastronomy and brought different culinary cultures together with new experiences.
While strengthening our presence in international travel services with the Honest Global brand, we continued our growth in accommodation with the Ramada by Wyndham brand.
With Signature Cave Cappadocia, Trademark Collection by Wyndham, we strengthened our accommodation presence in Cappadocia. With the Honest Global DMC and Golden Pearl brands, we expanded our expertise in destination management and incoming tourism.
With the addition of the W Tatil brand, we expanded our brand ecosystem in travel services. We continue to grow our experience in tourism, accommodation, transport, gastronomy, maritime, events and destination management within an integrated structure.